Tag Archives: business

Book Review: ‘Storytelling: The Indispensable Art of Entrepreneurism” by Rudy A. Mazzocchi



Storytelling isn’t only for writers or Hollywood producers, and this book is a great resource for people who are starting a business or venturing into the world of entrepreneurship.

In a simple, straight-forward language, often sprinkled with humor, Mazzocchi — who isn’t only an Ernst & Young Entrepreneur of the Year winner but also an award-winning medical thriller author — takes the reader through the process of developing their story to maximize success, especially when it comes to attracting investors.

Mazzocchi begins by defining what it truly means to be an inventor/founder entrepreneur as opposed to other titles, such as a start-up entrepreneur, and professional manager. He also explains what the art of entrepreneurism entails, stressing the importance of how the telling of the story needs to improve during the entrepreneurial journey or “it will fall off the cliff into the abyss.”

But how do you spin a visionary tale that has not yet happened, but could, and should happen? Mazzocchi compares this to trying to explain your dreams or fantasies to a stranger — they are real and exciting to you but difficult for others to appreciate. And even when you get your story across, why should they care? It is here that the author’s expertise comes into play, taking the reader through each part of the story and step of the process, from developing the “hook” to knowing your audience to keeping their interest, and more.

Storytelling is a fascinating read, chock-full of information, advice, and interesting “behind-the-scene” anecdotes from someone who’s been there and done that first-hand. Though it is primarily aimed at entrepreneurs, the wisdom of this book applies to many other careers and aspects of a person’s life. Reading this book is like having your own business mentor or coach guiding you every step of the way through the development of your story. Highly recommended!

Find out more on Amazon and Twilight Times Books.

Visit the author’s website.

My review was originally published in Blogcritics.

Leave a comment

Filed under Book Reviews

Interview with Kay Marshall Strom, author of The Second-Half Adventure

Kay Marshall Strom is the author of thirty-six published books, including her most recent, The Second-Half Adventure: Don’t Just Retire-Use Your Time, Skills & Resources to Change the World.  Her writing credits also include magazine articles, short stories, prize-winning screenplays, booklets for writers, and anything else that will help make the house payments.  Kay is an in demand speaker at events throughout the country.  She and her husband Dan Kline love to travel, so Kay encourages writing and speaking assignments in far flung corners of the globe.  To find out more about Kay, or for contact information, check her website at www.kaystrom.com and her blog at http://kaystrom.wordpress.com

Q: Thank you for this interview, Kay. Can you tell us what your latest book, The Second-Half Adventure, is all about?

Well, here’s the subtitle assigned to it:  Don’t Just Retire—Use  Your Time, Skills & Resources to Change the World.  I think that’s a pretty comprehensive description! It is basically a call to Baby Boomers to use the second half of their lives to make a difference in the world.

Q: Is this your first novel?  If not, how has writing this novel different from writing your first?

Actually, I just finished my first novel trilogy, but this is non-fiction.  My 36th book.  All of my last dozen books—fiction and non-fiction alike—have been about finding our footing in an increasingy global world.

The Second-Half Adventure by Kay Marshall Strom (click on cover to purchase)

Q: How difficult was it writing your book?  Did you ever experience writer’s block and, if so, what did you do?

Because I give many stories of how people actually move their lives on to eternal significance, writing The Second-Half Adventure required a huge amount of personal interviews.  Some I could do by phone, but sitting and talking face-to-face worked better.  Of course, every story and every quote had to be checked and double checked for accuracy.

As for writer’s block, I’ll have to say, I don’t believe in it.  Hey, if I were a dentist and I had dentist’s block, what would I do?  I’d get busy and work on teeth.  That’s what I do as a writer.  I get busy and write.

Q: How have your fans embraced your latest novel?  Do you have any funny or unusual experiences to share?

This book has spurred an amazing number of personal contacts. People send me their situations and say, “What should I do with the rest of my life?”  I could start a “Dear Kay” advice column!

Q: What is your daily writing routine?

That depends on how closely my next deadline is looming.  But even at the most pressing, I usually start the day with my husband in our outdoor spa, reading and talking.  Then I check my email, add to my blog, and get busy writing.

Q: When you put the pen or mouse down, what do you do to relax?

Walk.  Watch a movie.  Walk.  Read a book.  Walk.

Q: What book changed your life?

Sounds funny, but A Tale of Two Cities, by Charles Dickens.  I was assigned the book when I was in eighth grade, and it opened my eyes to the crippling power of a story.

Q: If someone were to write a book on your life, what would the title be?

Murphy’s Law—Interrupted!

Q: Finish this sentence: “The one thing that I wish people would understand about me is…”

…that I am passionate about my responsibility to fulfill the job God has put me in this world to do.

Thank you for this interview, Kay.  I wish you much success on your latest release, The Second-Half Adventure: Don’t Just Retire-Use Your Time, Skills & Resources to Change the World!

1 Comment

Filed under Author Interviews