Tag Archives: book marketing ideas

What Your Readers and Book Buyers Want to Know About You and What You Need to Know About Them

tootyourhornEvery now and then, I’ll have an author ask me what they should write about when asked to write guest posts or what emphasis they should concentrate on when answering questions in interviews or just what they should do to create the most impact on their book buying public without becoming overbearing, pompous or downright horn-tooting obnoxious.

The first thing I tell them is get out of the mindset that you’ll be getting on peoples’ nerves with all this horn blowing and get on with the matter at hand. You are out to sell your book. Without you tooting or someone else you pay to toot for you, you might as well kiss your book sales goodbye.

Good publicity relies on these things:

  1. Perseverance
  2. Hard work
  3. Dedication

I’m sure that you know this and I’m sure you’ve got all three of those qualities going on for you, but good publicity also requires this:

  1. Knowing what common sense rules to follow when promoting your book
  2. Realizing that researching your subject in off before, during and after it’s published leads to successful promotions later
  3. Networking, schmoozing and generally getting your fans to adore you

Knowing what common sense rules to follow when promoting your book takes practice and experience. Unless you are out there noticing how other authors are promoting, you probably haven’t a clue. Are those emails coming from a certain author, publisher or publicist who has added your email to their email lists getting on your nerves by their promotional email blasts? Number One rule is never sign up anyone to your email list without their permission. I know no one is going to heed my advice but when this happens to me, I’m quick to delete and hit spam. However, if it is someone with whom you have connected in the past, they’re open bait and if they wish to unsubscribe, delete, hit spam, that’s on them but the odds are in your favor they’ll stick with you.

Researching your subject after the book has been written sounds a bit confusing, doesn’t it? Let me explain. Joe has written a book on fly fishing while Mary has written a romance novel. Both Joe and Mary have elected to promote on their own. Joe goes about the normal promotional procedures like putting up a website and/or blog and wishing for the best, but Mary decides she’s going to put her book subject in Google Alerts to find out what others are talking about relating to her book. Mary also loves to blog so she has elected to visit blogs that concentrate on her genre. Mary also has decided to pick out certain topics, locals, etc., within her book and researched them to find other like-minded people out there blogging about the same subjects in her book. Joe feels all alone in his self-promotional journey while Mary has made lots of friends, which has resulted in lots of sales.

Networking, schmoozing and generally getting your fans to adore you rounds out my third point which ties into researching your subject. Once you have found the many people out there who absolutely loves your work and loves to hear as much as they can about your book and you, treasure them like gold nuggets. These are your fans. These are the people who follow you like shadows on a moonlit night. These are the people you need to nurture. These are the very people that you must pay close attention to and never let them feel you’re just another name on another book. They are your book’s lifeline.

When you can find that happy medium between what your book buyers want to know about you and what you should know about them, book promotion gets a little bit easier.

Dorothy Thompson is CEO/Founder of Pump Up Your Book, an innovative public relations agency specializing in online book promotion. Visit us at www.pumpupyourbook and let us take you to the virtual level!

Leave a comment

Filed under Book Promotion Articles

Book Excerpt: Family Plots by Mary Patrick Kavanaugh

Family Plots

Family Plots

Experts claim that the secret to a happy relationship isn’t sex, children, money or even love. It has much more to do with the power of self-deception—a belief that your spouse is wonderful, even when evidence starts pointing to the contrary. Of course, if you happen to learn that Mr. Wonderful is making extracurricular whoopee with a woman who is, say, thinner or more successful than you, you can’t pretend that your love life hasn’t just splattered in your face, like a bug on a windshield. But there are trickier, more elusive marriage malignancies—such as lies of omission, financial infidelity, or a dogged refusal to change anything, be it a behavior, an opinion, or even a zip code. These may be easier to ignore.

The story that follows involves marriage and money, death and deception.

There is also some messy business regarding an unresolved murder. It was the last decade of the twentieth century, when Big Brother wasn’t watching people so closely. I was a budding private investigator and young single mother in love with an attractive criminal attorney who, it turned out, was committing a few crimes of his own. Through much of our marriage, I managed to disregard my better instincts—even as I slid into a world of
pseudonyms, fake weddings, hidden bank accounts, and unexplained cash. It all made perfect sense to me at the time.

Looking back on the bizarre chain of events that changed the course of my life, I’ve concluded that there’s no blaming my husband for what happened.

He never forced me to lie or cheat or to commit ridiculous fiduciary crimes just to keep up with him. He certainly never asked me to stick my nose into the dark business of his past. Being immersed in this drama was like diving into an ice-cold lake—shocking and exciting at first, but then I became used to it. It never occurred to me that this could be dangerous—that hypothermia could lead to incoherent, irrational behavior.

But if happiness is the goal, perhaps denial is underrated. Especially so when you are trying to hang onto something you desperately desire. Though my former life is not one I would ever choose again, I’ll never regret how I let love pull me along the slippery path that eventually landed me a permanent place in this secretive family plot.

–Excerpt from Family Plots by Mary Patrick Kavanaugh.  You can visit Mary’s website at www.marypatrick.com or purchase her newest book, Family Plots, by visiting Amazon!

1 Comment

Filed under Book Excerpts

Book Trivia: Interview with Internet Dating Expert Cherie Burbach

book-trivia3It’s time to play Book Trivia! Periodically, we scour the Internet for interesting authors who would like to play Book Trivia with us. By answering our book trivia questions, we get to learn things about the author no one else knows! So, let’s get ready…let’s play…Book Trivia!

Today our guest author is Cherie Burbach, author of the nonfiction book, Internet Dating is Not Like Ordering a Pizza.

cherie-burbachCherie Burbach is an author, blogger, poet, crocheter, and geek. She loves football and is obsessed with anything having to do with the Green Bay Packers.

Cherie used her experience with meeting her husband online to pen At the Coffee Shop, a humorous look at the world of Internet dating. Cherie went on over 60 coffee dates in just six months. She met lots of great people and one of those turned out to be the guy she would marry just one year later.

Cherie’s new book, Internet Dating is Not Like Ordering a Pizza, is available now.

She is the Dating Feature Writer for Suite101, staff writer for b5media, and also the author of three poetry books, including A New Dish and The Difference Now. Her latest, Father’s Eyes, has received the 2008 Editor’s Choice Award by Allbooks Review.

Readers have resonated with Cherie’s honest and inspirational “This I Believe” essay, which is the second-most popular out of over 40,000 entries on the NPR website. For more information, please visit Cherie’s website, www.cherieburbach.com.


Thank you for playing Book Trivia with us, Cherie! Here are your questions:

castaway1If Tom Hanks, in the movie Cast Away, unearthed a copy of Internet Dating is Not Like Ordering a Pizza, how would that help Tom find a way off the island?

Tom would probably have wished he would have brought a bible or GPS with him, instead! But if he did bring my book, he would be inspired by all the concrete examples on how to write a profile, email an online dating match, or end a coffee date. So much so that he would find a way off the island simply because he would so badly want to get back and meet someone special!


bs1Everyone knows rock star idol Britney Spears is always in trouble with everything you can think of. In what way could your book help her and set her life back on track?

Britney has had some bad luck in the “man” department. She hasn’t quite found the right guy for her yet. My book would show her how to present herself online and in real life so that people would take her seriously and see her for the sweet girl she is. She would get tips about moving on from the past and finding mature love that will give her the confidence to feel comfortable and secure.


american-idol-judges1You have a chance to appear on the hit talent show for authors, American Book Idol, with judges Simon Cowell, Paula Abdul, Randy Jackson, and Kara DioGuardi determining whether your book will make it to Hollywood and become a big screenplay. What would impress them more – your book cover, an excerpt or your best review – and why?

Just like with the singers they audition, the judges know that a book truly is judged by the outside to start out with. They’d let me through to the next round because they would enjoy the cover. Then, they would read an excerpt and become wowed with the conversational style of writing and intelligent examples. They know this book would appeal to millions of people and would encourage America to make sure I was the next American Book Idol!


hulk-hogan1Hulk Hogan, the famous wrestler and star of his own reality show, has invited you and your book to appear on his show. One catch. You have to read a passage out of it to convince him you are star material. What part would you read?

I’d read the section on posting photos and looking your very best. It isn’t simply about putting up a good picture, there is a science to the pictures you post and they should help tell a bit about your personality. (Hulk would be impressed because he knows looking good is part of the battle.)


board-game1They’ve invented a board game using the theme of your book. What would the title of it be that would be different from your book and which retail store would they place it to make the most sales?

The title of a game on Internet dating would be “Mystery Date.” (Oh wait, they already did a game called that! haha!) They would have to sell it in pizza joints because you know Internet dating IS NOT like ordering a pizza!


tree1The Arbor Day Foundation has decided to pick one tree in your honor because of your writing brilliance. What kind of tree is it and why did they choose that tree in relation to your book?

They would plant an apple tree, because one tiny seed sprouts a tree filled with beautiful fruit and leaves that grows for many years to come. With Internet dating, the seed is the act of logging on to an Internet dating website with the desire to find someone special. The fruit, leaves, and branches are the love you find, the color it adds to your life, and the development of a new family.


barack-obama1President Barack Obama has become the author of several books and he has requested your presence at a special hush hush meeting to discuss ways to promote it. Through luck of the draw, you were chosen. What would be the first thing you would tell Barack?

I think President Obama would probably do just fine with book promotion! But if he needed a couple tips, I would tell him to hire the best possible marketing team he could so people who would most enjoy his book the most would be able to find it.


books91Finally, you just got word that your book has received the 2009 NY Times Bestselling Book Award and you have to attend the ceremony at the Four Seasons Hotel in Manhattan. Anyone who’s anyone will be there and it’s your shot for stardom. On stage, you must give an acceptance speech. What would you say and who would you thank?

I would thank God for giving me strength and guidance and blessings beyond my wildest imagination. I would tell my husband that his love and support mean everything to me. And I would tell anyone who doesn’t believe that dreams really do come true!


Thank you for playing, Cherie! What a good sport…everyone go out and pick up a copy of her latest book, Internet Dating is Not Like Ordering a Pizza!


Filed under Book Trivia